Professional services are among the most difficult to sell. There is no tangible product to set on the table or demonstrate for the potential buyer to evaluate. There is no website with interactive functionality that one can work with to determine whether needs will be met. Every individual is unique.
I have been marketing and selling professional services my entire career. For my credentials, please check out my site on LinkedIn and you can decide on your own.
I have made an incredible number of mistakes along the way. I have learned from those mistakes and the wisdom of mentors, authors and those I have been charged with leading over the years.
One thing is clear - success for professionals is based largely on their ability to market and sell themselves yet marketing and selling oneself is not taught anywhere to any professional in any formal setting.
My goal is to impart some ideas I have learned and learn from whoever bothers to read this along the way.
Glad to have you on board.
Thursday, July 30, 2009
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